Our correspondent 潘仲男 reports: Hong Kong Commerce and Industry Associations (HKCNIA) will host All Shopping H.K. from New Year’s Eve next Tuesday (31 Dec) for three days. The public can enjoy discounts and the pleasure of shopping. Making small profits but quick turnover does not only enhance shops’ prestige and brand awareness, but it also creates business opportunities. Over 200 brands are expected to be involved while more than 1,000 shops will join this event. HKCNIA predicts that the 3-day All Shopping H.K. will bring an additional consumption up to HK$6 million to the shop participants, based on a similar event called “Hong Kong enterprises’ celebration for the HKSAR Establishment Day” on 1 July 2013.
Basic necessities of Life up to 50% off
HKCNIA has recently conducted a series of promotion activities for All Shopping H.K. by distributing souvenirs, calendar cards and ‘caishen’, etc. in different districts. Yesterday, Lee Yuk Lun, president of HKCNIA, stated in one of the events that the shop participants of All Shopping H.K. offering 5% to 50% off were mainly clothing, food, housing and transport. Each family is believed to save about HK$500 expenses and the event is designed to help grassroots families.
He added, by selling products in preferential prices, the shop participants can not only increase their turnover and get good publicity, but they can also boost their business so that the event is well received by them. Around 50% of shops did not participate in “Hong Kong enterprises’ celebration for the HKSAR Establishment Day”. Compared with the last event, over 1,000 shops are expected to join this event and the number of participants is similar to that of the last one. Up to yesterday, more than 800 shops have been confirmed to join the event.
General public can visit the event website with further information accessible to the public
For further information such as the list of participants and discounts offered, the general public can visit http://www.allshoppinghk.com. Lee Yuk Lun said the promotion leaflets will be distributed later on, and advertisements will be published in the free newspapers on the days the event is held. The participants will post up stickers about the event on the entrances of their booths for identification. He indicated that the relevant marketing of the event cost about HK$500 thousand. As lots of the participants become sponsors, HKCNIA feels relieved for the heavy actual expenses.
“Hong Kong enterprises’ celebration for the HKSAR Establishment Day” was held on 1 July 2013, the same day that the 1 July march proceeded. The motive of that event had been criticized as decreasing the participants of the demonstration, and this event will clash with the New Year’s Eve march.
Accumulating experience and organizing once a month
Lee Yuk Lun expressed that the idea of organizing such event had been formed earlier. The wish of organizing the same kind of events at least once every 6 months after gaining certain experience had been announced in July. Benefiting the general public and booming the economy at the same time can lead to a win-win situation. At that time, New Year’s Eve demonstration had not been aware. Also, this event will be held in the consecutive holidays of Christmas and New Year’s Eve, which aims to let Hong Kong people to enjoy the jubilation of the festival
He continued that they may avoid events on 1 July for not to be misunderstood and affect the events. He further explained, it is the best idea to hold such events every month, but perhaps the goal can only be reached after having 2 to 3 years’ experience.